Tirana, February 11, 2015
Red Alert – Vodafone Albania Foundation announces the new campaign to help families affected by floods in South Albania
In addition to the donation allocated few days ago in response to the needs of families affected by floods, Vodafone Albania and Vodafone Albania Foundation announced today the launch of the fundraising campaign "Red Alert" .
Red Alert, introduced for the first time by Vodafone Group in 2010, uses the technology to enable the contribution of people who can and wish to donate. Such service is activated as soon as a natural disaster or human emergency occurs.
In response of the current flooding disaster, the customers of Vodafone are offered with the possibility to contribute by sending a SMS to a short code 54444 with the value of 120 ALL (VAT included) during the month of February. The contributions will be added to the previous donation made by Vodafone Albania Foundation for the affected population.
Vodafone Albania Foundation in cooperation with the Albanian Red Cross announced on February 6 the start of the aid packages’ distribution, including food and blankets for 680 evacuated families for a total donation of 6.8 million ALL.
The contributions that will be gathered thanks to "Red Alert" campaing, aim to help the families affected by flooding in house furnitures, lands and agricultural products, as well as livestock and animals. At the end of the campaign, Vodafone Albania Foundation will publish the funds raised through Red Alert sms campaign. The contributions will be operated in cooperation with the Albanian Red Cross and the authorities involved in fulfilling this humanitarian mission.
For more information please contact:
Vodafone Albania Foundation
Tel: +355 4 2283072 / +355 69 6793072