Vodafone McLaren Mercedes
As Title Sponsor and Official Mobile Partner of the ‘Vodafone McLaren Mercedes’ team, Vodafone is raising its association with Formula 1 to the ultimate level. We have committed to a long-term agreement, starting in 2007.
The sponsorship demonstrates Vodafone’s ongoing commitment to the Formula 1 World Championship, a sport which continues to deliver massive global television coverage and which has significant appeal for Vodafone’s consumer and business customers around the world.
The title sponsorship including the team name ‘Vodafone McLaren Mercedes’ and ‘Official Mobile Partner’ of the team gives Vodafone; dominant Title Sponsorship branding on the cars, drivers' and pit crews' overalls and helmets, etc.
There are clear synergies between the attitudes and values of Vodafone and the McLaren Mercedes team and this will result in a successful partnership.